We are in the thick of a global economic recession and all we want to think is “how do we get out of this one”. But, we are also hard pressed on environmental issues. We are now more than ever worried about global warming and climate change and the plethora of problems these terrible twins have brought with them. We are talking floods, drought, heatwaves, wild fires, name them. We are also worried that hitherto abundant natural resources are now scarcer than we want them to be.
Wait, things could get worse – at least according to a report released by the World Resources Institute (WRI) and the consulting firm, A.T. Kearney, on December 2. As pressure on natural resources increases, we are likely to see higher costs in the commodity supply chains. The report predicts that there will be a 13-31% increase in costs by 2013. This will almost certainly be borne by the consumer going by the way businesses operate. By 2018 this cost could be between 19 and 47 percent higher than they are today.

Already, 60% of the world’s ecosystems are degraded and Climate Change is making them worse. Then there is the problem of human population growth – something that really gets into my nerves – coupled with the growth in consumption levels in the worlds fastest growing consumer markets, China and India. These factors will make production expensive and manufacturers will have to bear the cost – alternatively, they can, as they always do, pass the cost to the consumer.
In short, things will cost more due to scarcity of natural raw materials – there will be ecological inflation or “ecoflation” – and it is the producers who have implemented ecologically sound policies who will be better poised to remain profitable. That sounds Utopian, doesn’t it?
It is not Utopian, I believe. For these drivers of environmental cost will make this scenario a reality:
- Climate Change Policy. The United States implements a comprehensive climate-change policy, which spurs international cooperation and results in a global price for greenhouse-gas emissions.
- Water Scarcity. Climate change causes more drought and water scarcity throughout major agricultural regions and leads to increased production costs and declining yields.
- Deforestation. Consumer products companies in the United States and the European Union voluntarily agree to source all wood and fiber from sustainability-certified forests, and to increase the use of recycled fiber for all paper packaging and products.
- Biofuels. Major biofuel-producing countries retreat from existing mandates and apply sustainability requirements to all relevant government policies.
But then again, there is the choice to go green on production. Those production firms that will be more prepared will likely be taking these actions:
- Understand the environmental impacts and dependencies: Examine how cost drivers are exposed to emerging environmental trends and, when possible, seek substitutes with lower environmental impacts.
- Take an inventory of current initiatives: Learn what the company, its suppliers, and its partners already are doing through the value chain.
- Prioritize: Rank environmental issues and opportunities according to their current and future potential impact on costs, revenues, and reputation.
- Chart a new course: Make sustainability principles part of an action plan by including externalities in the decision-making process and establishing the principal performance indicators.
So there you have it. You can now start saving the planet…and some money, or you could go to the WRI site and get the details.



